A blog post from Derek! He wrote it all himself:
The Good Coffee Company—how it tastes and how it’s sourced…the name says it all.
Actually, the name is an understatement. Not just good, the flavour is EXCELLENT! Likewise, its positive impact on local coffee bean growers is beyond good—it’s ESSENTIAL.
Here’s what their website says:
“Our company was born out of a deep desire to impact the lives of people. We dreamt of finding a meaningful way to connect people like you with communities in need around the world in a way that leads to hope, transformation, and deep relationships – all through delicious coffee.
We roast the coffee fresh every week in Edmonton, Alberta, Canada, and get it into your hands so that you can drink delicious, life-changing coffee. From there we reinvest 25% of our profits into the coffee-growing communities through innovative projects.
Our coffee makes its way from farmers we know by name to the hands of coffee lovers who want to make a difference.”
“Coffee lovers who want to make a difference.” In other words, people who love great coffee and love striving to meet needs of people around the globe. Yup, that describes me.
Oh, and by the way, ethical doesn’t have to mean expensive.
I did the math for our family…we pay less for Good Coffee Co. than for the other stuff we were buying. Yup, a dollar less per pound, actually.
Plus, because of a wonderful partnership between the Good Coffee Co. and a non-profit organization that works with preventing and responding to human trafficking called the Set Free Movement , our $1 less expensive coffee purchase sends 10% of the purchase price to support efforts in ending modern-day slavery. It’s a natural partnership, really—ethically sourced coffee that pays local farmers 20-35% above fair-trade wages and an abolition movement. See, when individuals and families receive a sustainable income, they become less susceptible to the wiles of would-be traffickers, because a living wage means a family gains much-needed accessibility to resources like clean water, food, education, and safe housing. Plus, don’t underestimate how powerful are the weapons of dignity and hope when it comes to vulnerable people engaging in the fight against trafficking in their communities.
(FYI, current estimates place nearly 46 million people in some form of slavery today around the globe—people held against their will doing activities they don’t want to do. Context: that’s more people than were enslaved throughout the entire Trans-Atlantic slave trade from Africa. In addition to the Set Free Movement website, you can read more at www.globalslaveryindex.org. You can also check out the last 15 years of the U.S. Government’s annual Trafficking In Persons report here www.state.gov. But be careful, it just might open your eyes, break your heart, and cause you to change your purchasing habits as a way to decrease the size of your own slavery footprint.)
So, if you’re going to spend your cash on coffee, might you do it in a way that supports, sustains, and empowers the growers? That’s what you do when you buy from Good Coffee Co. Plus, when you enter the promo code SETFREE, your purchase goes to support an abolition organization at the same time. And, you end up paying less for your coffee than you would with other coffee out there. (But, even if it didn’t cost less, wouldn’t it still be a worthwhile sacrifice for the sake of others’ well-being around the globe?)
Here are some of your options: 1lb or 2lb bag? Whole beans or ground? One-time purchase or recurring automatic shipment based on your consumption? The choices are all yours, and your product comes delivered to your mailbox. Plus, if you spend over $50, you get free shipping (I buy two 2lb bags at a time, costs me $52). And, remember, using the coupon code SETFREE will ensure 10% of your purchase goes directly to the Set Free Movement for their work in preventing and responding to human trafficking…and it will also give you a 10% discount on your purchase!
You and I have the privilege to support two organizations that attempt to create hope for the future among some of the world’s most vulnerable people groups by investing in local communities, providing long-term sustainability, and facilitating life-transformation. If you love great tasting coffee and care about people, why would you not do this?